AI x Design Summit: Transforming Brand Building Through AI Agents ⭐
By Polly Barnfield, OBE, Founder and CEO of Maybe*
Recently, I had the privilege of keynoting the AI x Design Summit in Shoreditch, London. The event, run by Amit Patel at Experience Haus, brought together leading minds in AI, design, and brand strategy. What struck me most was the palpable mix of uncertainty, excitement and concern about how AI transforming creative workflows and unlocking possibilities. Its an unprecedented time.
In my keynote, I demonstrated how Maybe* is revolutionising brand building by making AI agents an intrinsic part of the creative toolkit. These aren't just automated assistants—they're intelligent collaborators that can adapt to any role your team needs, from market analyst to brand strategist to creative director. Maybe* isn't just about automation—it's about amplifying human creativity and strategic thinking in ways we've never seen before.
Take our synthetic audience testing feature, for instance. Brand strategists can now deploy AI agents to simulate how specific demographics will react to their content before it goes live. A fintech brand can test how their messaging resonates with traditional finance clients, whilst an automotive tech company can assess how their innovation-focused campaigns appeal to eco-conscious consumers. These AI agents provide real-time feedback and insights previously impossible to achieve at scale.
What matters is how AI agents enhance rather than replace human creativity. Maybe* acts as a tireless research assistant, strategic advisor, and testing panel—available 24/7. This allows creative professionals to focus on what they do best: developing unique brand voices and compelling strategies, while AI handles the heavy lifting of data analysis and testing.
The summit's themes of curiosity, experimentation, and mindset perfectly aligned with our vision at Maybe*. We're seeing brands use our AI agents in increasingly innovative ways:
Marketing teams are leveraging autonomous agents to maintain consistency across all channels whilst adapting tone and style for different platforms
Brand strategists are using our agents to decode consumer preferences and predict emerging trends
Creative directors are employing AI collaborators to enhance their decision-making process and explore new creative directions
Endless learning - AI means every element of education can be re-examined as a continuous and personalised experience.
What became clear during the discussions with fellow speakers like Anushka Patchava, Anant Sharma, and other industry leaders is that we're at a turning point. AI agents aren't just changing how brands work—they're transforming the very nature of what's possible in creativity and commerce.
Looking ahead to 2025, we envision AI agents becoming even more sophisticated and intuitive. Imagine agents that can:
Autonomously manage entire campaign lifecycles whilst keeping humans in the loop for strategic decisions
Create and test thousands of content variations in real-time, learning from audience responses
Collaborate across platforms and tools, breaking down silos in the creative process
Provide predictive insights about emerging market trends before they become mainstream
Seamlessly adapt brand voices for different cultural contexts whilst maintaining core messaging
As I shared with the audience, this is just the beginning. The future of brand building will be a powerful collaboration between human creativity and AI capability, with intelligent agents serving as the bridge between vision and execution. At Maybe*, we're proud to be at the forefront of this transformation, providing tools that make this future accessible to brand professionals today.
The enthusiasm and engagement at the AI x Design Summit reinforced what we've always believed at Maybe*: when AI agents are implemented thoughtfully, they become a transformative force that amplifies human expertise rather than replacing it. As we continue to develop and refine our platform, this principle remains at the heart of everything we do.
Looking Forward
Looking ahead to 2025 and beyond, we're excited to keep pushing the boundaries of what's possible when human creativity meets AI capability. The conversations and connections made at the summit will undoubtedly influence our journey as we continue to evolve Maybe* to meet the changing needs of brand professionals in an AI-enhanced future.
With Maybe*, Anything is Possible. Get started today.
