Empowering Birmingham's Visitor Economy: Launch of the Digital Marketing Skills Enhancement Programme 📱
We are excited to announce the launch of the Birmingham Visitor Economy Digital Marketing Skills Enhancement Programme. Designed to empower local businesses in the tourism, hospitality, leisure, and retail sectors, this initiative aims to enhance digital marketing skills and boost Birmingham's appeal as a top visitor destination.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
Why Digital Marketing Matters
In today's digital age, having a strong online presence is crucial for businesses of all sizes. Digital marketing is no longer optional; it has become essential for growth and sustainability. With the rise of social media, online advertising, and digital analytics, businesses must stay ahead of the curve to attract and engage customers effectively.
Programme Overview
The Birmingham Visitor Economy Digital Marketing Skills Enhancement Programme is tailored to meet the unique needs of Birmingham's diverse business landscape. From celebrated museums and historical sites to thriving retail hubs and vibrant culinary destinations like Chinatown and Soho Road, our programme empowers businesses to harness digital tools to enhance visitor experiences and operational resilience.
Training Objectives
Empowerment Through Digital Skills: Equip participants with essential skills to enhance their online presence, thus increasing their visibility and attractiveness to potential visitors.
Inclusivity and Accessibility: Deliver training that accommodates various business sizes and types, with materials available in multiple languages, including Chinese and Kurdish, to address Birmingham’s diverse business landscape.
Encourage Increased Web Searches for Birmingham: Boost the city's online visibility, driving more traffic and interest in local attractions.
Comprehensive Training and Support
Participants will benefit from a range of training formats designed to fit their needs and schedules:
Video Tutorials: Learn at your own pace with easy-to-follow video content covering key digital marketing topics.
Live Webinars: Join live sessions with industry experts to gain insights and ask questions in real-time.
Interactive Workshops: Participate in hands-on workshops that provide practical experience with digital marketing tools and techniques.
24/7 Learning Portal: Access all training materials anytime, anywhere, ensuring you can revisit content whenever needed.
Multilingual chat support: Simplified Chinese for Mandarin, Traditional Chinese - Cantonese speakers, Spanish, Urdu and Hindi
Personalised Support and Advanced Tools
Our programme goes beyond training by offering personalised support and access to advanced digital tools that are fully funded by Birmingham City Council:
Tailored Training: Customised sessions to address the specific needs of your business.
Personalised Support: One-on-one virtual sessions with experts to develop bespoke digital marketing strategies.
Maybe* Platform Access: A complimentary 12-month subscription to the AI Powered Maybe* platform featuring tools for social media management, content creation, performance tracking, and more.
Continuous Support: 24/7 live chat, an extensive resource library, and on-demand video training to ensure you have constant access to assistance and learning resources.
Join the Programme
The Birmingham Visitor Economy Digital Marketing Skills Enhancement Programme represents a significant step forward in supporting local businesses and enhancing Birmingham's appeal as a visitor destination. This initiative will help businesses thrive in the digital age and achieve sustainable growth by providing tailored training, personalised support, and advanced digital tools.
Applications are now open for businesses to join this transformative programme. Don’t miss this opportunity to elevate your digital marketing skills and drive more visitors to Birmingham. Apply now to secure your spot and start your digital transformation today.
Join us on this journey to transform Birmingham's visitor economy and create lasting impacts for our vibrant city. Let's work together to make Birmingham a top destination for visitors from around the world.
Success Stories
Maybe* has a proven track record of delivering successful business support programs across the UK. Here are some examples of our impact:
Buckinghamshire: The UKSPF Digital Communications project supported 420 businesses with non-financial support and 37 businesses with financial grants, significantly surpassing targets. Participants praised the personalised AI training and effective grant delivery.
Hammersmith and Fulham: Our digital support project assisted 127 businesses and awarded grants to 40 businesses, creating 13 jobs and safeguarding over 55. Businesses expressed high satisfaction with the training and tools provided.
North Kesteven: We supported 216 businesses, exceeding the initial target of 200. The project increased digital awareness and technology adoption, resulting in better business outcomes and customer engagement.
Transform your business with Maybe*. Boost productivity, streamline tasks, and achieve more. Effortlessly create on-brand content, refine business processes and find information faster, with our AI-powered tools.
