How to Maximise Small Business Success with Google My Business Call Tracking 📱
Small businesses rely heavily on their online presence to attract customers and generate leads. One of the most effective tools for enhancing online visibility and measuring marketing efforts is Google My Business (GMB). GMB allows businesses to create and manage their business profile, appear on Google Maps, and engage with potential customers. However, accurately tracking phone calls from GMB can be a challenge for small businesses. In this comprehensive guide, we will explore how small businesses can effectively track phone calls from Google My Business, ensuring accurate attribution and maximising success.
The Importance of Tracking Phone Calls from Google My Business
Small businesses understand the value of every lead, and phone calls are a crucial channel for generating leads. However, without proper call tracking, it becomes difficult to measure the effectiveness of GMB in driving phone leads. In the past, Google provided a call tracking feature within GMB, but it has since been removed. As a result, businesses need to find alternative solutions to track phone calls accurately and gain valuable insights into customer interactions.
Will Call Tracking Hurt Your Business Profile?
Many small business owners worry that implementing call tracking on their GMB profile will negatively impact their online visibility and SEO ranking. However, this concern is unfounded. Google now allows businesses to include secondary numbers for call tracking purposes while preserving NAP consistency (Name, Address, Phone Number). Consistency and accuracy of NAP information are crucial for local SEO and online visibility. By using call tracking, you can gain important insights into your phone leads without compromising your business profile's integrity.
Step 1: Choose a Call Tracking Solution
To effectively track phone calls from Google My Business, you will need a reliable call tracking solution. There are several third-party call tracking tools available that can help you accurately measure and analyse your phone leads. One such tool is Maybe*, an all-in-one AI-powered communications platform that offers comprehensive call tracking capabilities along with a range of other communication and automation tools.
Maybe* provides a comprehensive dashboard where you can view all your business analytics and statistics in one place. Leveraging personalised AI capabilities, Maybe* enables you to develop more efficient digital marketing strategies that deliver better results. With the Maybe* social media management feature, you can effortlessly schedule and manage social media posts using AI-powered content and image creation. Additionally, the Maybe* ads manager optimises your advertising campaigns across multiple platforms, ensuring maximum reach and engagement.
Step 2: Integrate Maybe* with Your Google My Business Profile
Once you have chosen Maybe* as your call tracking solution, it's time to integrate it with your Google My Business profile. Follow these steps to seamlessly integrate Maybe* and start tracking phone calls from GMB:
Log in to your Maybe* account and navigate to the GMB integration section.
Connect Maybe* with your GMB profile by following the provided instructions.
Once the integration is complete, Maybe* will provide you with a unique tracking number to use for your GMB profile.
Step 3: Update Your Google My Business Profile
Now that you have your tracking number from Maybe*, it's time to update your Google My Business profile. Follow these steps to add the tracking number and ensure accurate call tracking:
Log in to your GMB account and navigate to the "Contact" tab.
Locate the "Contact Information" section and scroll down to your primary phone number.
Click on your primary phone number and select "Add phone number."
Enter your tracking number provided by Maybe* as the additional phone number.
Save the changes, and your GMB profile will now include the call tracking number.
Step 4: Monitor and Analyse Phone Call Data
With Maybe* integrated into your GMB profile, you can now monitor and analyse phone call data accurately. Maybe* provides a comprehensive report that details the number of leads, answered calls, unique callers, and more. You can dive deeper into each call to access caller ID, date/time of the call, call duration, and even listen to call recordings. This level of detail empowers you to measure the impact of your GMB listing accurately and make data-driven decisions to optimise your marketing efforts.
The Benefits of Google My Business Call Tracking
Implementing call tracking for your GMB profile offers several key benefits for small businesses looking to maximise their online presence and marketing efforts:
Quantify GMB Listing Performance: Call tracking allows you to measure the effectiveness of your GMB listing by determining the number of phone calls generated. This valuable insight helps you understand the impact of your listing on your business.
ROI Analysis: By tracking phone calls, you can assess the return on investment (ROI) of your GMB listing and related marketing activities. Understanding which aspects of your online presence generate the most phone leads enables you to allocate resources effectively.
Improve Customer Service: Some call tracking tools, like Maybe*, offer call recording features that allow you to review call content for quality control and training purposes. By analysing these recordings, you can identify areas for improvement and enhance your overall customer service.
Identify Peak Call Times: Call tracking provides insights into when your business receives the most phone calls. This information helps you allocate staff and resources more effectively, ensuring you can handle high-demand periods efficiently.
Track Offline Conversions: For businesses that rely on phone calls to drive sales or appointments, call tracking helps bridge the gap between online and offline conversions. Accurately attributing leads to your GMB profile allows you to measure the impact of your online marketing efforts.
Unlock the full potential of your GMB listings with Maybe* GMB Call Tracking, for insights that drive smarter decisions.
Revolutionise customer support. Use Maybe* to respond to customer queries and digital channels effectively, maintaining your brand’s voice. Get started today.
