Making AI Work Better: A Simple Guide for 2025 👌
By Polly Barnfield, CEO at Maybe*
Maybe* has a simple but powerful vision: to make advanced AI tools available to every business, no matter their size. Today, as I look at what's possible, I'm more excited than ever.
Think about this: just a few years ago, the majority of businesses couldn't dream of having the same powerful tools as big corporations. They couldn't afford the fancy software or hire teams of experts. But in 2025, AI has changed all that. A small shop in Manchester can now use the same powerful AI tools as a giant retailer in London. A startup can create content as professional as any big brand. A local service business can offer 24/7 customer support without hiring a huge team.
What gets me excited is seeing businesses transform how they work. Our clients used to spend hours each week writing social media posts and responding to customer questions. Now they use AI to handle these tasks in minutes, giving them more time to do what they do best - running their business and talking to customers face-to-face. We have a medium-sized company that used our AI to spot a sales trend they'd missed for years - this has changed their strategy and is increasing their profits by 30% in just three months. We have other projects where AI is set to transform entire industries with new faster and smarter processes.
But here's what matters most: AI isn't replacing the human touch in business - it's giving people more time to be human. When routine tasks are handled by AI, business owners and their teams can focus on building relationships, being creative, and growing their businesses in ways they never thought possible.
In 2025, AI isn't just for tech companies or big corporations. It's for every business that wants to work smarter, grow faster, and serve its customers better. At Maybe*, we're making sure that's exactly what happens. Anything is possible.
The Promise of AI in 2025
AI tools are becoming a big part of how we work. But there's one thing we need to get right - they should be tools, not friends.
Why This Matters
Think about a hammer. You don't need it to be friendly. You need it to work well. It's the same with AI. When AI tries to act too human, it can:
Make people confused
Break trust
Waste time
Cause problems
What Works Best
1. Be Clear
Always tell people they're talking to AI. It's that simple. Many places now have laws about this.
2. Focus on Getting Things Done
Your AI should:
Work fast
Give right answers
Help with tasks
Know when to get human help
3. Match Your Brand
Your AI can sound professional without trying to be human. Like a smart tool that fits your company's style.
How to Do It Right
Use Clear Words
Instead of: "Hi! I'm Sarah, and I'm happy to help you today!" Use: "Here's the help you need."
Give Clear Labels
Call it what it is: "Customer Service AI" instead of giving it a person's name.
Make It Work for Everyone
Make sure:
People who can't see well can use it
People who can't type can use it
Everyone can understand it
Let's Talk: What Can AI Really Do For Your Business?
"But hang on," you might be thinking, "what exactly can AI do for my business?"
Great question. Let's break it down in simple terms:
Writing and Content
Write emails that sound like your brand
Create social media posts that get noticed
Make reports much faster
Turn your ideas into clear writing
Customer Service
Answer simple questions day and night
Help customers find what they need
Sort out basic problems quickly
Know when to get a real person to help
Data and Numbers
Spot patterns in your sales
Find ways to save money
Tell you what customers like
Help make better business choices
Day-to-Day Work
Set up meetings without the fuss
Keep track of important tasks
Find information quickly
Turn long documents into short summaries
Marketing and Sales
Suggest better ways to sell
Find new customers who might like your stuff
Make your ads work better
Keep track of what works
The best thing? AI does all this without trying to be your new best friend. It just gets the job done.
What Good AI Does
When AI is done right:
People like using it more
Work gets done faster
Less money is wasted
People trust it more
Fewer problems need fixing
Moving Forward
The best AI tools:
Are honest about being AI
Do their job well
Work the same way every time
Help instead of chat
What to Do Now
Check your AI tools:
Do they say they're AI?
Do they focus on helping?
Are they easy to understand?
Can people easily talk to a real person if needed?
Remember: AI doesn't need to be your friend. It just needs to work well.
Want to know more about making AI work better? Ask our humans to help via the chat bubble on the right or hit the “Get Started” button.
Written in 2024, based on what we know works best with AI today.
With Maybe*, Anything is Possible. Get started today.
