Maybe* Empowers 300+ Birmingham Businesses with AI-Driven Digital Support and Training
Client Profile
Birmingham City Council, the UK’s largest local authority, is dedicated to driving economic growth and supporting local businesses.
Ben Hau, Tourism Officer, leads initiatives to enhance digital capabilities, accessibility, and sustainability within the city’s visitor economy.
Key Challenges
Traditional business support methods struggled to meet modern digital demands, particularly for independent and diverse entrepreneurs.
To bridge this gap, the council partnered with Maybe* to deliver AI-powered, multilingual, and on-demand business support—helping over 300 businesses improve their digital marketing and operational efficiency.
→ Delays in response times during evenings and weekends
→ Scaling personalised support without compromising quality
→ Limited availability for immediate client support outside business hours
→ Need for scalable, accessible training solutions
“Traditional methods of business support needed to evolve. We needed a solution that could serve our diverse business community 24/7, in multiple languages, while making efficient use of public resources.”
The Maybe* Solution
To modernise business support and make it more accessible, Birmingham City Council partnered with Maybe* to implement an AI-driven solution. This approach provided businesses with on-demand training, multilingual support, and 24/7 AI-powered assistance. By integrating digital health checks, live chat, and in-person workshops, the council created a scalable, cost-effective model that empowered over 300 businesses to enhance their digital marketing and operational strategies.
→ On-demand training in multiple languages
→ 24-hour AI-powered live chat assistance
→ Personalised digital health checks
→ Year-long platform access for businesses
→ Integration with in-person workshops
"Maybe* AI stood out because it offered genuine flexibility, business owners can learn at their own pace, in their preferred language, with support always available when they need it."
Results
Scalable, 24/7 Digital Support delivered to 300+ Birmingham Businesses
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→ Round-the-clock assistance available
→ Multilingual support in Traditional Chinese, Simplified Chinese, and South Asian languages
→ Increased engagement from diverse business communities -
→ Businesses learning at their own pace
→ Enhanced social media presence
→ More efficient marketing operations
→ Better understanding of digital strategies
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→ Wider reach across Birmingham's business community
→ Cost-effective support delivery
→ Sustainable long-term learning model
→ Increased digital adoption rates